Mastering the Art of Brief Pitches to the Media: Amplify Your Story’s Impact
Shereen Shabnam – Editor at Global Trend Monitor In today’s fast-paced news environment, time is an invaluable commodity. For PR professionals seeking media coverage, crafting a concise and impactful pitch is paramount. As I spend another day dealing with up to 10 media calls that have lasted twice as long, I feel its important to […]
How can an online presence on news sites boost you company’s profile?
Shereen Shabnam In today’s digital age, establishing and maintaining an online presence is crucial for businesses seeking to enhance their profile and reach a wider audience. One effective way to achieve this is by leveraging news sites as a platform to showcase your company’s brand, expertise, and achievements. With the vast number of online news […]
The Power of the Spoken Word
Podcasting to Elevate New Brands Nishrat Nazeen – Founder of Aromas Fiji and Managing Partner at Coral Coast PR In today’s digital age, the power of podcasting has transformed the way businesses and PR professionals connect with their audiences. As a business owner and PR professional, I have recognized the unique opportunity that podcasts provide […]
The Evolution of PR in the Digital Age
Nishrat Nazeen – Co Founder at Coral Coast PR The digital age has brought about a seismic shift in the field of public relations (PR). Technology and digital platforms have transformed the way PR professionals communicate, engage with audiences, and manage brand reputation. Our team in Fiji Islands and Dubai UAE daily witness the evolving […]
Amplifying Brand Awareness: The Role of Public Relations
Shereen Shabnam – International Writer/Editor/Publicist After over 20 years in PR and media scene in the GCC, I am naturally biased when I talk about why PR is a more authentic way of communicating brand messages. In a crowded marketplace, brand awareness is crucial for business success and we have fought hard to ensure it […]
Crafting Compelling Narratives
The Power of Content Creation and Storytelling in PR Shereen Shabnam In today’s digital landscape, content creation and storytelling have emerged as essential tools for PR professionals and media. As I wear Two hats as a journalist and as a content creator for multiple PR agencies and companies in the region, content creation is now […]
Effective Media Relations
Fozia Fareen – Co-Founder at Coral Coast Public Relations In today’s fast-paced and interconnected world, media relations play a crucial role in shaping public perception and maintaining a positive image for organizations. Effective media relations can lead to increased brand visibility, improved credibility, and better opportunities for growth. Our global PR team explore key strategies […]
Mastering Audience Targeting: The Power of Precision in PR
If there is one thing I have learnt being in PR and media landscape for over 20 years in this region, it’s the importance of targeting the right audience for clients. Being with the top two PR agencies in the UAE and then working under the guidance of an ex-CEO of Saatchi and Saatchi drove […]
Why PR is Essential for Businesses in Dubai
Why PR is Essential for Businesses in Dubai? Public relations (PR) plays a vital role in shaping and maintaining a positive reputation for businesses in the UAE. While our team at Coral Coast Public Relations have been promoting PR as an essential tool since 1999 in the GCC region with different entities, our experts have […]
Building Professional Relationships
I seem to be writing about networking constantly because I see a lot of value in it but also realize building professional relationships